About this cartoon...
The brief from the client was for a bright and cheerful carpentry logo to adorn the side of the works vehicle and that could also be used across all printed media, such as business cards and letterheads.
The main character in the logo was created firstly as a series of pencil sketches which were refined and approved by the client. Subsequently I digitised these as vector illustration so they could easily be applied to numerous formats and uses.
The logo itself had to include a carpentry theme, so I went about this thinking along the lines of old 50’s cartoons, where the character would generally be popping out of a circle, and then simply accompanied it with a large slab of wood.