Cartoon Badger Beer Clip

This friendly looking cartoon badger was created for a Salisbury pub pump clip, where a mascot logo design was required for their house beer.

The landlord is very much a fan of badgers and can often be seen wearing a flat cap, so thought this combination would be a great place to start.

I wanted to express a cheeky grin on the badger and a slightly inebriated slant, with him leaning on a banner, containing the beer’s name.

Adding colour to the badger cartoon logo

Of course, the standard colours for a cartoon badger are black and white. I used a charcoal grey colour on this logo as opposed to solid black.

I also used a series of different shades and gradients in the beer, to help give it some depth and quality. Then added some bubbles and a healthy, frothy top for good measure!

I then topped it off with some earthy tones on a shield behind the main cartoon badger character. This really helps him to stand out.

You can read more about the logo creation process here.