Logo Design Archives | Freelance cartoonist and illustrator

Cartoon Turtle Motocross Logo

Who said slow and sure won the race!? Not this little chap! This fun cartoon motocross logo with cute turtle is destined for the finishing line!

A recent commission piece where the client required a fun and lively looking cartoon turtle to form a logo for himself.

Creating the turtle motocross logo

The turtle began as a pencil sketch to get a fun and exciting pose in place.

The next step was to fully digitise all of the outlines, followed by some vibrant colours.

I then worked closely with the client to take the project a step further and incorporate some lettering.

Badger Beer Clip

This friendly looking badger cartoon was an entry for a Salisbury pub pump clip competition, where a design was required for their home beer on re-opening night!

The landlord is very much a fan of badgers and can often be seen wearing a flat cap, so thought this combination would be a great place to start.

I wanted to express a cheeky grin on the badger and a slightly inebriated slant, with him leaning on a banner, containing the beer’s name.

I also used a series of different shades and gradients in the beer, to help give it some depth and quality.

Then added some bubbles and a healthy, frothy top for good measure!

I then topped it off with some earthy tones on a shield behind the main badger character.

Sadly, this concept wasn’t used but was immensely fun to do, and turned around very quickly given the tight deadline, but you can read more about the process here.

The brief from the client was for a bright and cheerful carpentry logo to adorn the side of the works vehicle and that could also be used across all printed media, such as business cards and letterheads.

The main character in the logo was created firstly as a series of pencil sketches which were refined and approved by the client. Subsequently I digitised these as vector illustration so they could easily be applied to numerous formats and uses.

The logo itself had to include a carpentry theme, so I went about this thinking along the lines of old 50’s cartoons, where the character would generally be popping out of a circle, and then simply accompanied it with a large slab of wood.

Smallwoods Carpentry

The New Forest Commoner

This is an avatar / logo design for the new forest commoner – an online blog specialising in history and facts regarding the new forest.

The initial brief was to create an avatar for the author so they could remain anonymous, but had to be unique, fun and involve a pony.

I started firstly with a selection of sketches which were approved by the client before digitising the outlines. The last step was to add in some solid colour and a few highlights / shades.

There were several colour variations on this design before a final was decided on, and even a version with big red spectacles!